Brand: Delegation of the European Union to India
Project Type: Event Coverage and External Communication
Role: Narrative direction and copy creation for formal coverage.
Description: Crafted communication and content around the European Union’s cultural presence at the Jaipur Literature Festival and Europe Day celebrations, featuring dignitaries including EU Ambassador Hervé Delphin and External Affairs Minister S. Jaishankar.
Brand: JW Marriott
Project Type: Legacy and Reputation Campaign
Role: Concept development, storytelling, and content direction.
Description: Created and led the #DecadeOfLuxury campaign celebrating 10 years of JW Marriott through employee, leadership, and customer narratives. Positioned the brand’s legacy through real voices and refined storytelling. Awarded Integrated Campaign of the Year by The Economic Times.
Brand: Safal
Project Type: Customer goodwill communication.
Role: Narrative framing, message writing, and gifting tone.
Description: Created warm-toned messaging and brand-led narratives around festive gifting to long-term Safal customers, aimed at building emotional goodwill and reinforcing trust.
Brand: PNB MetLife
Project Type: Customer Testimonial Campaign
Role: Story mining, scripting, and emotional narrative direction
Description: Created a video series featuring real policyholders sharing how MetLife’s claims process supported them during life’s toughest moments.
Framed to build trust, reinforce brand empathy, and humanize insurance communication.
