Brand: Junglee Poker
Campaign: #ApneTypeKeLog
Influencer Strategy: Poker influencers across Tier 1 and Tier 2 cities
Role: Video scripting and briefing to shape creator-led content around relatable everyday situations, making gameplay feel intuitive and community-driven.
Brand: Junglee Howzat
Campaign: #SmartKheloZyadaJeeto
Influencer Strategy: Macro creators, fantasy cricket influencers, and micro-tier regional voices.
Role: Concept development, video scripting, and creator briefs using funny, desi cricket scenarios like gully matches and overenthusiastic coaches to drive app engagement and team-building.
Brand: Safal
Campaign: #SafalHaiTohSafeHai
Influencer Strategy: Lifestyle and home-focused female creators with food and family-driven content.
Role: Concept direction and influencer briefing for creator-led shoots focused on product trust, quality, and festive relevance.
Brand: GRM Atta
Campaign: Mini Kitchen Reels
Influencer Strategy: Leveraged high-engagement mini kitchen creators with a focus on food aesthetics and viral-format storytelling.
Role: Concept development, influencer briefing, and music-tone alignment to position GRM as fun, modern, and discoverable through thumb-stopping recipe content.
