#SmartKheloZyadaJeeto – Junglee Howzat
Led creative and scripting for this IPL-season campaign featuring Irfan Pathan, built around the messaging of playing fantasy cricket smartly.
Executed across IG, FB, YouTube, and influencer networks, clocking 8M+ reach and 150K+ likes.
#DelhiKhayegiSafalAam – Safal
Conceptualized and wrote a static campaign marrying Delhi's landmarks with Safal mangoes.
AI-crafted visuals, sharp one-liners, and juicy local flavour. 2M+ reach and 52K+ likes.
#StartNow – Delegation of the European Union
Conceptualized and crafted a Pride Month campaign that amplified LGBTQIA+ stories with clarity and care.
Sensitive, content-forward, and backed by EU credibility. 1M+ reach and 20K+ likes.
#KhanePeKehna - Dhara
Brought new heart to Dhara’s #KhanePeKehna by telling everyday family stories through doodle characters and an emotional Father’s Day film.
From daily hygiene to influencer-led content, the campaign found new meaning and reached over 20 million people, garnering approximately 500,000+ likes across various platforms.
PVR Teasers – AIPL Joy Central
Created a static-led teaser campaign for PVR’s launch at AIPL Joy Central using iconic movie archetypes and bold cinematic styling.
Each visual hinted at what was coming without revealing it outright, building anticipation through cultural cues. 800K+ reach and 12K+ likes.
#ChristmasCarnival – Paul
Led creative direction for Paul’s Christmas campaign, blending festive charm with the brand’s timeless elegance.
A crafted rollout across design, menu, and styling. 18K+ likes and strong organic traction.
#TossinWithSanta – Tossin Pizza
Turned Santa into a slice-loving brand mascot to give Tossin a fresh, festive voice for the season.
A cheerful static campaign that made Christmas feel extra cheesy — in a good way.