Brand: Hero
Role: Name creation, logo direction, and narrative framework
Description: Coined the name Surge for Hero’s revolutionary convertible EV, representing a leap in innovation, mobility, and sustainability. Designed a three-directional logo to visually express these core pillars.
Brand: Jungleberry
Role: Tagline creation, copy, and design tonality, brand narrative.
Description: Built Jungleberry’s identity as a modern Ayurvedic brand rooted in lush jungles. Coined the tagline Elegantly Wild, developed a soothing, romantic copy tone, and guided the visual world to blend jungle rawness with clean, posh aesthetics.
Brand: Avis
Role: Defined brand voice, wrote launch copy, guided minimal design language.
Description: Built a clean, copy-first digital identity for Avis India using a minimal red-and-grey aesthetic and short-form storytelling inspired by Terribly Tiny Tales. Positioned the brand as sharp, efficient, and quietly premium for the Indian audience.
Brand: Healthians
Role: Concept, copy tone, and creative direction for launch.
Description: Shaped a bold, cheerful identity for Healthians’ mobile lab van — a copy and design mix approach that reframed preventive testing as smart, not scary. Used vibrant visuals and quirky lines to make medical communication feel fresh and inviting.